Pinterest has evolved from a simple visual bookmarking platform to a powerful tool for businesses. And it is now what I like to call “the best of both worlds”; a search engine, meaning you don’t have to “show up on stories” to sell, but it also rewards consistency and good content.
I have been using Pinterest as the main channel for my design studio, Roseate, and today I want to share a few tips and some reasons for you to start exploring the platform.
Why Use Pinterest for Business?
Contrary to popular belief, Pinterest is not a social media platform. It’s a visual search engine where users search for and discover new ideas and inspiration. This makes it an ideal platform for businesses that sell physical goods or digital products, as it allows them to showcase their offerings in a visually appealing way.
According to their Pinterest Business page, 45% of households in the US with an income over $100,000 are on Pinterest, and 80% of weekly users have discovered a new brand or product on the platform. With such a high number of engaged users, businesses can tap into a vast audience and reach potential customers.
Pinterest also offers long-term benefits for businesses. Unlike other platforms where content has a limited lifespan, Pinterest content can be discovered and re-pinned for months or even years. This means that businesses can see long-term success from their Pinterest efforts.
Another really cool thing about Pinterest is that it releases an annual report called “Pinterest Predicts,” which helps marketers anticipate trends for the upcoming year. This is a valuable resource for businesses looking to stay ahead of the curve and create content that’s exactly what people are searching for, if it resonates with their brand startegy.
Tips for Optimizing Your Pins
Use Natural Phrasing and Keywords
When creating a pin, it’s important to use natural phrasing and keywords that people are likely to search for. This will increase the chances of your pins appearing in search results and being discovered by potential customers. Pinterest allows you to use 100 characters for the title and 500 for the description, so make the most out of it.
Use Eye-catching Photos and a Call to Action
To stand out on Pinterest, you need to use photos and images that grab the attention of users. In addition, including a call to action in your pin can encourage users to click through to your website. Research what other people are doing in your niche and make a list of things that can help your pins stand out.
Use Pinterest’s Different Types of Pins
Pinterest offers different types of pins, including regular pins, carousels, and idea pins. Idea pins are a newer feature and quite similar to Instagram Stories or even TikTok. While the reach of idea pins has gone down since their release, they can still be a valuable tool for businesses looking to showcase their offerings in a unique way.
Optimize Your Profile, Boards, and Other Features
In addition to optimizing your pins, it’s important to optimize your profile and boards. This includes using keywords in your profile and board descriptions, adding relevant tags, and using the “claim your website” feature to verify that you own your domain and give it more credibility.
I went a lot more in depth in a recent YouTube video, so if you would like to see how I design my pins and learn more about Pinterest overall, I highly recommend watching it:
Pssst… I also shared a free resource! You can also find it by going to Roseate’s Free Resources page.